Bespice (Pvt) Ltd proudly represented Sri Lanka at Natural Products Expo West 2024, one of the world’s leading exhibitions for natural, organic, and healthy lifestyle products. The event, organized by Informa Markets, attracted more than 65,000 industry professionals to the Anaheim Convention Center in the United States.
With over 3,300 exhibiting companies from around the world, the exhibition showcased a wide range of organic and conscious products including consumer packaged goods (CPG), natural foods, and wellness lifestyle products. The event highlighted emerging global trends in sustainability, women’s health, healthy aging, and regenerative products, while hosting packed community sessions and keynote presentations. Natural Products Expo West continues to serve as a global hub for innovation in the health and wellness industry.
Promoting Sri Lankan Ceylon Cinnamon and Spices
The participation of Bespice (Pvt) Ltd at the exhibition was facilitated by the Sri Lanka Export Development Board, which supports Sri Lankan exporters in promoting their products in international markets.
Sri Lankan Ceylon cinnamon, widely recognized as “True Cinnamon,” continues to command a premium position in global spice markets due to its superior quality, delicate flavor, and health benefits. Alongside Ceylon cinnamon, Sri Lanka is also globally known for exporting high-quality spices such as nutmeg, cloves, and other Ceylon spices.
Strengthening Global Recognition of Sri Lankan Spices
The continued participation of companies such as Bespice (Pvt) Ltd at major international trade exhibitions like Natural Products Expo West helps strengthen the global reputation of Sri Lankan Ceylon cinnamon and spices. These events provide valuable opportunities to connect with international buyers, distributors, and industry professionals, while promoting the rich heritage and quality of Sri Lanka’s spice industry.
Such initiatives are expected to enhance the global recognition of Ceylon spices while contributing to increased export opportunities and foreign exchange earnings for Sri Lanka in the years ahead.
Company Representation
Bespice (Pvt) Ltd was represented at the exhibition by Anushka Vidanapathirana, Chairman / CEO, and Raveesh Dhananjaya, Director, who also serve as directors of Liv Nature Export (Pvt) Ltd.
Their participation reinforced Bespice’s commitment to promoting premium Ceylon cinnamon and authentic Sri Lankan spices to the global natural and organic products market.
